Visitor Promotion Campaign

Jewellery Arabia 2011 will be promoted throughout the Middle East via an extensive targeted visitor promotion campaign, designed to reach the people who count. Promotion will be aimed at high net worth private collectors in addition to jewellery manufacturers, importers, traders and retailers.

Activities include:

• Targeted use of complimentary visitor invitations
• Highly specific direct mail campaigns to our extensively researched customer database
• Radio advertising
• TV advertising
• An aggressive press campaign incorporating, daily and weekly press advertising and editorial coverage
• Close liaison with quality trade and consumer press including advertising, editorial and regular press releases
• Attractive travel and accommodation packages
• Government to government invitations