Inside Jewellery Arabia: How Top Brands Make Their Mark

Devji Aurum, one of the world’s oldest fabricators of fine jewellery, proudly unveiled the "Gwenllian Collection", a groundbreaking collaboration with renowned Welsh fashion designer Jayne Pierson and go-to-market advisory firm nuForj. This marked the first time in the brand’s 70-year history that it partnered with a designer from outside the region. The collection was officially launched by His Excellency Alastair Long, the British Ambassador to Bahrain. Crafted with exquisite Welsh gold, diamonds, lapis, and malachite, the "Gwenllian Collection" features collars, cuffs, earrings, and rings adorned with Welsh triskelion motifs and Celtic knots. Each piece is signed by Jayne Pierson and serialised, intended to be worn as an amulet symbolising protection and heritage. Mahesh Devji, CEO of Devji Aurum, described the collaboration as a timeless merging of stories and traditions, blending Welsh, Arabian, and Indian influences into meaningful pieces.

(Source: TwentyFourSevenNews, November 2024)

Vacheron Constantin brought its legacy of craftsmanship and innovation to Jewellery Arabia 2024 through its showcase at the Bahrain Jewellery Centre pavilion. Their latest creations reflected strong Middle Eastern influences, including special editions from the "Overseas" collection with warm desert tones, and collaborations such as "Between the Columns" with Emirati artist Omar Al Gurg. Jewellery Arabia remains an important platform for Vacheron Constantin to connect with luxury watch collectors and present exclusive timepieces designed for the Gulf market. Highlights included the new "Battery Money" edition in blue and the rose gold "Overseas" watch with a green dial, blending sportiness with timeless elegance.

(Source: Akhbar Al Khaleej, November 2024)

TAG Heuer made a bold impression at the 32nd edition of Jewellery Arabia by unveiling new models such as the "Monaco Chronograph Racing Green", the "Pink Skeleton", and the "Carrera Chronograph Extreme Sport" collections. The brand's showcase captured its enduring spirit of motorsport performance and innovation. Key highlights included the "Naco Chronograph" with a vibrant pink skeleton dial. Jewellery Arabia provided TAG Heuer with an opportunity to connect with its loyal customers and new audiences in Bahrain and the wider GCC, a region that continues to be central to its growth strategy in luxury watches.

(Source: Al Ayam Newspaper, November 2024)

Palmiero added an Italian touch to Jewellery Arabia 2024 with its "Rays of Sun" collection, inspired by Arabian heritage and the natural interaction of sunlight with gold. Fabio Palmiero explained that the collection celebrates the environment, traditions, and cultural richness of the Middle East. Alongside, the brand presented its versatile "Alter" collection, offering three interchangeable dials, and its "Hero" collection, featuring youthful adaptations of Palmiero's signature designs. The exhibition once again showcased Palmiero’s commitment to blending artistry, innovation, and cultural appreciation.

(Source: Bahrain News Agency, November 2024)