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Graff

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An incomparable love story in Paris

Graff has unveiled a captivating new bridal campaign – a cinematic love story that pays homage to an incomparable romance, set in the most romantic city in the world: Paris.

Demonstrating a devotion akin to the magnificent depth, intensity and uniqueness of a Graff diamond, the story unfolds over six spellbinding scenes, beginning with an impassioned proposal in the gardens of the legendary Ritz Paris and culminating in a joyful moment captured outside the Graff Paris boutique on Place Vendôme. .


A peerless selection of diamond engagement rings – from classic solitaires to intricate, detailed designs - wedding bands and bridal jewellery is worn throughout each chapter of the campaign alongside unique high jewellery designs and creations from Graff’s most coveted collections, including Butterfly, Tilda’s Bow and Laurence Graff Signature.

Under the guardianship of the Graff family, designers and artisans craft bridal jewels with perfect proportion and balance while intensifying the fire and brilliance at the heart of the diamond. With each creation, Graff honours the sacred bond of romance, infusing every piece with the passion and devotion that defines true love. 

Francois Graff, Chief Executive Officer at Graff, commented: "From the first spark of inspiration to the final polished masterpiece, the journey of a Graff diamond is a testament to our unwavering commitment to love and beauty. As the years pass and stories unfold, we remain steadfast in our dedication to crafting the most exceptional tokens of love – creations that transcend time, the heirloom jewels of the future.”

For over six decades, Graff has been renowned for transforming the hidden wonders of the earth, weaving dreams into reality with each exquisite jewel it creates.