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Under the Patronage of His Royal Highness Prince Salman bin Hamad Al Khalifa, the Crown Prince and Prime Minister


Home to the Most Fabulous Jewels in the World

Innovation, creativity and craftsmanship

For over half a century, Graff has operated at the very pinnacle of the high jewellery industry, discovering and crafting diamonds of brilliance and rarity, transforming the hidden wonders of the earth into spectacular pieces of jewellery that move the heart and stir the soul.

Founded by Laurence Graff OBE in 1960, the company remains a family business with Francois Graff (son of Laurence) as CEO and two further family members directing design, merchandising and production. Graff stewards every stage of the jewellery making process - from the sourcing of each rough stone, through to the cutting, polishing and setting of each piece. With over 60 stores worldwide, Graff has ambitiously grown from its foundation in the UK to achieve a global presence.

Important Stones

Throughout its rich history, Graff has become the world leader for diamonds of rarity, magnitude and distinction. Perhaps most notably, the House has dominated the list of historical and important rough diamonds discovered, cut and polished this century. Some of those exceptional diamonds include the 302.37 carat Graff Lesedi La Rona, the largest highest colour, highest clarity diamond ever certified by the GIA and the world’s largest square emerald cut diamond, The Infinity, The Graff Venus, The Lesotho Promise, The Delaire Sunrise, The Wittelsbach-Graff, The Graff Perfection, The Graff Pink and The Golden Empress.

The Most Fabulous Jewels in the World

Our Unique High Jewels are designed and manufactured in our London atelier, where our master craftsmen employ stone-led design techniques to emphasise the beauty of each individual stone. This highly personalised approach extends to our bridal jewellery, with Graff engagement ring collections featuring unique settings that celebrate each and every diamond.

Explore Graff's Timeless Collections

Wild Flower Collection

With joyful irreverence and youthful daring, diamond flowers are crafted with a wild touch, unique down to every petal.

Tilda's Bow Collection

Tilda’s charming, everyday diamond Bows are her always and forever jewels, designed to be worn anytime, anywhere.

Threads Collection

A scintillating expression of modernity that captures the precious moments and memories we share with loved ones, the Threads collection celebrates the powerful connections between us all.

Butterfly Collection

An ethereal vision of one of nature’s most captivating creatures, shimmering diamonds trace the graceful form of a butterfly.